For more than 23 years, Jerry and his brother Michael have maintained an innovative and prolific business enterprise. The core of their activities has been focused on creating and producing effective television advertising and multimedia applications.

1981 to Present
Beginning in November of 1981, the two brothers left the music business to focus on writing, producing, and directing TV advertising. Over the years they have produced more than 200 successful commercials for companies such as:

  • Advanta
  • Aegon USA
  • Allstate
  • American Cancer Society
  • BellSouth
  • Blue Cross Blue Shield of Illinois [40 TV campaigns in IL]
  • Blue Cross Blue Shield of Indiana
  • Blue Cross Blue Shield of Georgia
  • Blue Cross Blue Shield of South Carolina
  • Blue Cross Blue Shield of Texas
  • Blue Cross Blue Shield of Wisconsin
  • Cigna, CNA Insurance
  • Electric Mobility Corporation
  • Health Alliance Plan
  • Kaiser Permanente
  • Kemper
  • MedSpan
  • Nationwide
  • Oschner
  • Pivot Insurance
  • Preferred Health Systems
  • Prevention Magazine
  • Protective Life Corporation
  • Trigon Blue Cross Blue Shield
  • United Family Life.

Some of these direct response commercials ran for an unprecedented ten years in the same market, continually generating profitable leads for their clients.

During this same period, the brothers addressed the corporate environment creating and producing long form video programs, audio, original music, product launch, CD-Rom, DVD-Rom, web, and other employee communications.

Sample clients:

  • Aegon USA
  • Aetna
  • American Baby Magazine
  • American Cancer Society
  • ARA, Atlantic Refining
  • AT&T Information Systems
  • Becton Dickinson
  • Bell Atlantic
  • Boehringer Mannheim Corp.
  • Bristol-Myers Squibb
  • Chrysler First
  • Cigna
  • Coca Cola Corporation
  • CollaGenex
  • ConvaTec
  • DuPont
  • Hercules Corporation
  • Herr Foods Inc.
  • Hewlett Packard
  • Hill Pet Nutrition
  • IBM
  • IKEA
  • Jefferson Pilot Financial
  • Johnson & Johnson
  • MassMutual
  • McNeil Pharmaceuticals
  • Merck & Company
  • Nationwide Insurance
  • Novartis
  • Ohmeda
  • Penn Mutual
  • Pennsylvania Power & Light
  • Provident Mutual
  • Rhone-Poulenc Rorer
  • Rodale Publishing
  • Rohm & Haas
  • Schering-Plough
  • Simmons Corporation
  • SONY Corporation
  • Spencer Gifts Corporation
  • Sun Refining & Marketing
  • Systems & Computer Technology
  • TAP Pharmaceuticals
  • Time/Fortis
  • U.S. Army
  • Wyeth, Zeneca

In addition to corporate and broadcast work, the brothers conceptualized and developed an interactive movie "A Matter of Time". A CD-Rom based application that illustrates the interaction among family members in a family-owned business.

Based on the success of this project they formed Selling Technologies, a software development division and released their first independent title, businessKillers?, another fully interactive CD-Rom application that pioneered the use of emotionally-charged video vignettes (running full-screen/full motion on the computer in 1996) to motivate business owners to take a specific purchasing action.

Big John, their first feature length screenplay was the next logical step for the brothers who have refined their creative, directorial and production skills over a long and successful career.

Their second screenplay, The Final Patient, is the first picture to be produced. Principal photography has been completed and the film is presently in post production.